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Mary Meeker’s latest mind-boggling ‘Internet Trends’ report hits the web...
In what might be the most anticipated slideshow of the year, Kleiner Perkins Caulfield & Byers partner Mary Meeker has just published her latest report on the state of the Internet. In the report,...
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Teens, Social Media, and Privacy
Teens share a wide range of information about themselves on social media sites;1indeed the sites themselves are designed to encourage the sharing of information and the expansion of networks. However,...
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11 Useful Digital Marketing Statistics
A number of recent studies have uncovered some interesting statistics within the realm of digital marketing. These findings range from marketer and customer successes to struggles and failures about...
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Banks Must Take Digital Marketing Seriously To Survive
In the next decade, bank and credit union marketing will look very different than it does today, as traditional media surrenders its position of dominance to digital and online channels. That much is...
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Boomers Drive TV Viewing, Millennials Push Tech
New TV-video technology is everywhere and growing. Yet older U.S. TV viewers remain more traditionally plugged in versus younger media users. Nielsen says boomers — those born between 1946 and 1964 —...
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Canadian Entrepreneur Blazes a Path in Performance Marketing with WhatRunsWhere
Thursday night’s conclusion to the NBA playoffs didn’t sit well with Max Teitelbaum, cofounder of Toronto-based performance marketing startup WhatRunsWhere. “I’m devastated,” said Teitelbaum. “I...
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Viewability Benchmarks Show Many Ads Are Not In-View but Rates Vary by Publisher
When it comes to viewability measurement, the most common question we get from clients is, “What percent of my ads are in-view?” Immediately thereafter they want to know, “How does this compare to a...
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Nielsen: Second-Screens Are Changing Consumer’s TV Habits
Close to half of smartphone owners and tablet owners said they use their mobile devices as a second screen while watching TV, according to a new survey by Nielsen. Over two-thirds of these consumers...
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Digital Marketing Is Underfunded
Digital marketing budgets averaged 2.5% of company revenue in 2012, growing 9% in 2013 — and that’s still too low. At a time when 2012 marketing operating budgets were over 10% of revenue, spending...
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IAB research shows social media drives ROI for FMCG | IAB UK
Study shows 90% of consumers would recommend a brand after interacting on social media. Research released today by the Internet Advertising Bureau UK (IAB) demonstrates the effectiveness of social...
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Eye-Tracking & Your Second Screen—Just What Are You Looking At?
A groundbreaking study eye-tracks second screen viewing patterns.’ Second screens are radically changing the television viewing experience. But just exactly where is your eye spending its time between...
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